Halloween Costume Design of the week
Captain Hammer
Second Life’s second chance
The well-known, yet hardly relevant virtual world, is trying to make a comeback. Even though it’s dwindled down to the same crowd that still gets on myspace everyday… it has recently garnered some attention from corporations looking to give Second Life a second chance.
As companies continue to experiment with ways to monetize the continued boom of the social network scene (facebook, Twitter), as well as the recent economic hit that’s hitting everyone, corporations are realizing that marketing in the virtual world might be cost effective way to reach out to consumers if done right. It’s more about building a relationship and engaging user’s in a more creative way than simply pasting virtual billboards every five feet. The recent issue of Fast Company magazine explains how Careerbuilder set up targeted kiosks in high-traffic areas of Second Life world. It only makes sense that with layoffs abound there’s plenty of unemployed users running around…. and it’s resulted in 6,500 users applying for jobs.
Developer Involve 3D exclaims how at the beginning… “everyone was there strictly for the hype and sunk their money into 15 minutes of fame. Now they [companies] are analyzing what they’re doing and seeing how Second Life breathes.”
Globallinkhas setup an adveritising exhibition hall allowing Second Life user’s to view fashion, cosmetics, products, etc from different countries in a cleverly engaging way that feels more like a museum experience than cluttered ads. Globallinkexplains how it’s just trying to make globalization easier and more affordable for companies via a presense in the virtual world.
Although the change in attitude towards Second Life lies in just a handful of companies… it’s a trend that’ll likely continue as the economy forces companies to re-evaluate how they spend their marketing budget. I myself have never dabbled in the second world… but I assume Dwight’s second second life avatar is where the party is at.
Halloween Costume Design of the Week
Green Man (Always Sunny in Philadelphia)
Photoshop.com Re-launch: Why Care?
3 Modern Interior Designs to Avoid
Zune upping iTunes
Another neat feature is the Now Playing screen, which displays relevant stats about the currently playing song (ahem, VH1’s Pop Up Video). This is perfect for anyone who wants the lowdown on a song they just snagged via the MixView feature… or just to have playing on your LCD during a party to give the not-so-social butterflies some entertainment and convo topics. Hats off to Microsoft for using their elongated experience to know that one of the paths to victory in this David vs Goliath battle against the iPod is through user-friendly software.
Discovering Blueprint CSS
Here you can see that span-# is what’s determining how many columns on the grid you’d like to take up. Adding ‘last’ right after means that this is the last column in row/area of content, and will put you down below this content (e.g. to start a footer). To get the complete lowdown, check out the great Grid Tutorial offered up on their Wiki.
Seinfeld and Gates: Huh?
This is the first in a series of Windows Vista commercials featuring the… err… boring duo? The commercial should play off the awkwardness of Gates with the Quirkiness of Seinfeld… but instead it’s a bit too long, makes no sense, and isn’t funny. Sorry Microsoft, no high five for you.
Silver and Gold… and Chrome
When firefox started to take some of IE’s share… it was for two main reasons: Customization and Speed. So why would people use Google Chrome over Firefox? Well… it needs to outperform in one of these two categories to actually justify a switch. Which one is it? Well… from what I’m seeing, it’s soon going to be both.
Google Chrome does do the latter. It’s fast. It loaded my blog even before I typed in the address. This seemed rather odd at first… but I had stumbled upon one of Google’s most innovative features… it’s f***** psychic. Through fancy advancements in mental process analysis, Google is able to tap into our psych and cache the sites your brain stores in your subconscious. Although this speed is great… I still see just as many porn popups… hhmmmm
One of the other neat features is the new Google Mascot, Baby G. He’s A cute version of your favorite letter, colored in red with disney style arms and legs. What is he intended for? Unlike the much loved Microsoft Word paperclip, who provides guidance to the inadequate… Baby G provides you with useless knowledge of how much money you’ve made Google during the duration of your web surfing through state-of-the-art visual recognition technology. For instance, you see that Google Ad on the right of this blog post? Well, if you were using Chrome, Baby G would tell you that you just made Google 15 cents. If you looked at it again, that’s another 15 cents. I ended up making Google $11 by constantly trying to hit the little chicken with the slingshot in that clever banner ad I stumbled upon… it said I’d win a free iPod Nano… it lied.
These are just a couple reasons why Google Chrome is garnering so much attention. For more details, check out Google’s Comic detailing it’s other feats of glory.














